IDEA
THE ANTI-LOOK
If you're going to point your phone at an accident, The Anti-Look makes sure you see what you're really looking at. Disguised as a graphic pattern on ambulances and emergency gear, a QR code interrupts filming with a message exposing the legal risks and real-world impact of gawking at accident scenes.
Turning every smartphone into a reality check.
If you're going to point your phone at an accident, The Anti-Look makes sure you see what you're really looking at. Disguised as a graphic pattern on ambulances and emergency gear, a QR code interrupts filming with a message exposing the legal risks and real-world impact of gawking at accident scenes.
Turning every smartphone into a reality check.
CREDITS
Idea
Agency
You never worked there
What's the story
Anna Cringle, Philip Maaß
Scholz & Friends
Yeah…
Hit me up
CREDITS
Idea
Agency
You never worked there
What's the story
Anna Cringle, Philip Maaß
Scholz & Friends
Yeah…
Hit me up
NUNA X BMW ❯
❮ SUPERMARC