SUPERMARC

With over 60,000 products, EDEKA's assortment is almost absurd. So instead of explaining our variety, we turned an entire supermarket into a giant synthesizer and let internet improvisation legend Marc Rebillet make music with eggplants, pineapples and jelly.
The result: a wonderfully weird campaign that got Reddit talking and even made German sour cream “Schmand” trend on Twitter.

Celebrate everything we have with everything we got.